MY WORK
The following information is not intended to be factual but is part of a campaigns assignment for Procter & Gamble, May 2021 at the S. I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
Old Spice Campaign Book
The Old Spice campaign pitch was part of a competition for Procter & Gamble and PRL 615 at Syracuse University. The project includes an executive summary; client profile; opportunity statement; SWOT analysis; audience persona; campaign goals, strategies, tactics and objectives; timeline; evaluation; proposed budget and an appendix including all campaign deliverables.
The following information is not intended to be factual but is part of a class assignment on writing organizational messages, July 2020 at the S. I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
Peloton: Trans Media News RElease
The trans media release was part of an assignment for PRL 604 at Syracuse University. The project includes a news release, fact sheet, backgrounder, quotes, links to relevant news coverage, a multimedia gallery, video script, curated social media posts and a boilerplate for Peloton.
The following information is not intended to be factual but is part of a class assignment on writing an enewsletter, July 2020 at the S. I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
Movement For Movement: eNewsletter
The Movement for Movement eNewsletter was part of an assignment for PRL 604 at Syracuse University. The eNewsletter mimicked communication that would’ve been sent out to Peloton’s audience following a media briefing to the press.
The following information is not intended to be factual but is part of a class assignment on writing an audience persona, September 2020 at the S. I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
Audience Persona
The audience persona was part of an assignment for PRL 614 at Syracuse University. The mockup was to represent a target audience persona for my blog, Unboxed.
The following information is not intended to be factual but is part of a class assignment on writing media alerts, July 2020 at the S. I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
Movement For Movement: Media alert
The Movement for Movement Media Alert was part of an assignment for PRL 604 at Syracuse University. The project was to create a media advisory for the campaign — covering the who, what, when, where, and how.
The following information is not intended to be factual but is part of a class assignment on campaign design, July 2020 at the S. I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
Campaign Design: Cheekwood Botanical Gardens
The campaign design and gif were part of an assignment for VIS 607 at Syracuse University. The poster was created to advertise for Cheekwood Estate and Botanical Gardens’ 2019 Swan Ball.
The following information is not intended to be factual but is part of a class assignment on writing a diversity analysis, June 2020 at the S. I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
Nascar: Diversity Analysis
The Nascar Diversity analysis was part of an assignment for PRL 604 at Syracuse University. The paper is an in-depth analysis of Nascar’s history of diversity and inclusion, including its handling of Black Lives Matter.
The following information is not intended to be factual but is part of a class assignment on magazine design, July 2020 at the S. I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
Magazine Design: Post Malone is the king of heartbreak
The magazine design was part of an assignment for VIS 607 at Syracuse University. The magazine was a mock music publication highlighting a feature story about Post Malone, titled The King of Heartbreak.
